A lógica do Consumo: Verdades e Mentiras Sobre por que Compramos (Martin Lindstrom) - https://amzn.to/3tdDUhN

Neuromarketing: A Nova Pesquisa De Comportamento Do Consumidor (Pedro de Camargo) - https://amzn.to/3atxtRe

O Cérebro Consumista: Conheça os Segredos Mais Bem Guardados para Vender Para a Mente Subconsciente (A. K. Pradeep) - https://amzn.to/3MlQjqM

Brandsense: Segredos Sensoriais por Trás das Coisas que Compramos (Martin Lindstrom) - https://amzn.to/3awvSKI

Neuromarketing: O efeito da ancoragem do contexto e o papel dos neurotransmissores na mente dos consumidores (José Chavaglia,‎ Breno Maia Ramalheiro e José Antonio Candeias Bonito Filipe) - https://amzn.to/38RZ3r9

Neuromarketing: como a neurociência aliada ao design pode aumentar o engajamento e a influência sobre os consumidores (Darren Bridger e Afonso Celso da Cunha Serra) - https://amzn.to/3ti587c

Nudge: Como tomar melhores decisões sobre saúde, dinheiro e felicidade (Richard H. Thaler e Cass R. Sunstein)- https://amzn.to/3GSAyXe

Rápido e Devagar (Daniel Kahneman) - https://amzn.to/3Nrhd1S

As três mentes do neuromarketing (Marcelo Peruzzo) - https://amzn.to/3QfjHCv

Neuromarketing for dummies (Stephen J. Genco, Andrew P. Pohlmann e Peter Steidl) - https://amzn.to/3xlvyau

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain (Patrick Renvoise e Christophe Morin) - https://amzn.to/3xtjl2z

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability (Darren Bridger) - https://amzn.to/3zknMzc

Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age (Sam Page) - https://amzn.to/38R4si2

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Roger Dooley) - https://amzn.to/3xnwA61

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime (Christoph Morin e Patrick Renvoise) - https://amzn.to/3xk3lAJ

Consciousness Explained (Daniel C. Dennett) - https://amzn.to/394zRxN

Decoded: The Science Behind Why We Buy (Phil P. Barden) - https://amzn.to/3NlBFkx

Decoding the New Consumer Mind: How and Why We Shop and Buy (Kit Yarrow) - https://amzn.to/3teqAKo

Hooked: How to Build Habit-Forming Products (Nir Eyal) - https://amzn.to/3xhXaxh

How Customers Think: Essential Insights into the Mind of the Market (Gerald Zaltman) - https://amzn.to/3tgHpUG

Introduction to Neuromarketing & Consumer Neuroscience (Thomas Zoëga Ramsøy) - https://amzn.to/3awwyzK

Nudge (Richard H. Thaler e Cass R. Sunstein) -https://amzn.to/3mhH6Fr

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Dan Ariely) -https://amzn.to/3tgWHZS

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives (Shankar Vedantam) - https://amzn.to/3NrhL7W

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing (Douglas Van Praet) - https://amzn.to/3aJiJOr